Saturday, March 10, 2012

SEO Isn't Just For Businesses

Did you know there are things you can do to boost your own search results in Google? BrandYourself is a new free service, which launched this past week, to help you do that. BrandYourself works by asking you which links you want to optimize in searches for your name (such as your blog, Twitter account, or LinkedIn profile) and then assigns you tasks to help you move that link up in results. The free version lets you do this with up to three links, tracking the first page of Google results. You can also pay $10 a month for unlimited links and the first 10 pages of results.

BrandYourself tells the story of how it got started - because its co-founder was being mistaken for a drug dealer in Google results, and was losing out on jobs and internships. This prompted him to start a service which would not just be for business but would have enough free services so that a student could get started with it.

This is a real problem for many people as more and more employers start running Google searches on possible candidates, and factoring the results into their decisions. What do your Google results look like? When was the last time you checked your own name in the search engine? If you don't know what your first couple pages have on them, you might want to take a look. You could be a drug dealer and not even know it.

I highly recommend this website for students who are looking forward to getting jobs after graduation.

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