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Saturday, February 18, 2012

Social Media and Politics

There's been a lot of talk about the 2012 presidential election being the "social media" or "Twitter election." Political ads are no different from regular advertising in that they are placed where the audience is. Added to this is the fact that people are more likely to trust recommendations coming from within their own networks and it's obvious that Facebook and Twitter are good places for political candidates to have a presence (in fact, 62% of Americans expect them to). However, this infographic from Mashable shows that not all candidates are created equal on social media.

President Barack Obama is by far in the lead on both Facebook and Twitter, with over 25 million Facebook likes and 12.5 million Twitter followers. Mitt Romney and Newt Gingrich make a showing for Republicans by sharing second place; Romney has 1.4 million Facebook Likes and Gingrich has the same number of Twitter followers. Ron Paul is the third most followed candidate.

Click through to see the original infographic.

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